CAST is a jewellery making event. An event is a platform to design and create high quality bespoke jewellery pieces. It is also an oppurtunity to socialise, eat and drink, collaborate, and meet new people. Moreover, pop-up shops are taking over the retail world. A pop-up shop is a temporary retail event that is “here today, gone tomorrow”. This project considers the experiences of customers with a vast demographic, and most importantly developing a proposal for a new experience-led concept.