CAST is a jewellery making event. It exists not in a workshop or artist studio, but in a bar, restaurant, hotel, retail space, workplace or even at home. An event is to design and create high quality bespoke pieces; rings, pedants, earrings, cufflinks, and broaches are crafted by guests in jewellers wax at an event. This project requires us to develop a proposal for new-experience-led concept store for CAST. This will be a place where new ideas are put together to enhance the customer experience and appeal to those who seek a particular lifestyle. This hybrid space will be used as a platform to promote CAST's unique brand experience.